SUPERIOR COURT FOR THE STATE OF CALIFORNIA

FOR THE COUNTY OF SANTA CLARA

If you posted shoppable content using LIKEtoKNOW.it that appeared on
POPSUGAR webpages, you may be entitled to a cash payment in excess of $200.

If you are a Class Member, your legal rights are affected whether you act or don’t act.

PLEASE READ THE NOTICE AND THE CLAIM FORM CAREFULLY

• The Notice is to inform you of a settlement in a class action lawsuit against POPSUGAR called O’Brien et al. v. POPSUGAR Inc. et al., Case No. 18CV329645 (“the Litigation”), currently pending in the Superior Court for the State of California for the County of Santa Clara. The class action lawsuit alleges that POPSUGAR published on its website “shoppable content” originally posted by influencers to Instagram. POPSUGAR denies any wrongdoing but has agreed to settle the class action lawsuit for $2,115,000, from which Class Members may be eligible to receive a cash payment likely in excess of $200.

• You received the Notice because you may be a Class Member, and to inform you of your options as a Class Member. Specifically, you may be a Class Member because POPSUGAR records indicate that (1) you posted “shoppable content” on Instagram using the LIKEtoKNOW.it service between May 1, 2017 and June 7, 2018 and (2) the image in your “shoppable content” appeared on POPSUGAR webpages.

Your Legal Rights and Options in this Settlement
Submit a Claim Form	This is the only way to get cash under the settlement. The Claim Form must be submitted online or, if mailed, postmarked no later than Friday, January 10, 2020.
Exclude Yourself	You will not receive a payment from the Settlement. This is the only option that allows you to ever be a part of any other lawsuit against the Defendant in relation to the legal claims in this case.
Object	You may write to the Claims Administrator about why you don’t like the settlement, and the Claims Administrator will deliver objections to the Court.  You may also appear at the Final Approval Hearing to object without submitting any papers. The Court will consider objections in deciding whether to approve the settlement.
Go to a Hearing	Ask to speak in Court about the fairness of the settlement.
Do Nothing	Get no cash from the settlement, and give up your legal rights.

These rights and options, and the deadlines to exercise them, are explained in the Notice. The Court in charge of the Litigation still has to decide whether to approve the settlement of this case. Distribution of cash payments will be made if the Court approves the settlement and after any appeals are resolved. Please be patient.